Marketing & Strategy

At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.

Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.

Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors.

Thinking of a great business name and getting a logo designed is only the beginning of the branding process.

Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand.

To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means.

I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Here we will discuss the pros and cons of merging our passions, or keeping them separate, so you can make a decision.