Branding

Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.

There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding.

Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors.

Thinking of a great business name and getting a logo designed is only the beginning of the branding process.

Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand.

Your business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention.

I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.

It’s true that most designers swear by the phrase ‘Less is More’. I’ve had people roll their eyes at this phrase as it’s often the opposite of what they think they need for their brand.

Last week i showed you some examples from big brands and explained Why You Need a Responsive Logo.  This week I’ll show you how a Responsive Logo can be achieved for your logo. 5 techniques to make your logo responsive.

When it comes to branding, we need to make decisions about how to present ourselves, and our business. Here we will discuss the pros and cons of merging our passions, or keeping them separate, so you can make a decision.

People don’t often get a behind the scene look at the logo design process unless they’ve committed to going on that journey for themselves. So i thought it would be interesting to take you through a real life rebranding project

Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo.