Logo Design Styles. Which is best for your brand?
Your logo is the cornerstone of your brand. It communicates who you are. People remember your logo, and associate it with your brand. That’s why it’s worth taking time to develop the right logo.
Cheap logo packages get you in deep water
Your business logo is often the very first impression you make on potential customers, so you need to ensure it attracts the right amount of attention.
What colour is your brand?
Colour is the ultimate brand builder. It has such an impact on evoking emotions from your customers and instils long lasting feelings towards your brand.
Is Your Brand Violating an Exisiting Trademark?
Thinking of a great business name and getting a logo designed is only the beginning of the branding process.
Does Your Website Need a Facelift?
A poorly designed website or brand image means you have to work much harder to gain the confidence of visitors – and it could cost you clients!
What is your point of difference?
Your Unique Selling Proposition (USP) is that one distinct thing that sets you apart from your competition. It is in fact the very clear reason why your customers or clients should do business with you and not your competitors.
What makes a killer Business Card
Creating a good business card is central to any good marketing plan. For its size and cost, it becomes a very powerful marketing and branding tool that needs to convey the right message.
Why Consistancy is Key to Succes
There is a lot of buzz about branding, and while it may seem like it’s the place of large companies, they all started small once and there is a lot we can learn from the power of branding.
5 Tips for Branding Start Ups
Starting up a new business can be a big deal, and if you’re not prepared and well informed, there can be lots of hurdles to overcome.
Marketing vs Design vs Copywriting
To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means.
Are You Responsive Enough?
Firstly, a responsive website is what is now often referred to as ‘mobile-friendly’, we prefer the term responsive. There are now so many different size devices available to browse the internet, as a result a website needs to be able to adapt to all the different device sizes.
6 Biggest Website Mistakes You Can Make
As bizarre as it seems, there are still companies today that regard websites as just one of those ‘things’ they’re supposed to have. But having one isn’t enough. Some people consider a website a front for their ‘real’ stores, but it’s so much more.
How Logos Are Made. See A Real Life Rebranding Project
People don’t often get a behind the scene look at the logo design process unless they’ve committed to going on that journey for themselves. So i thought it would be interesting to take you through a real life rebranding project
Overcoming Brand Confusion: The Pros and Cons of Merging Your Passions Into One Website
When it comes to branding, we need to make decisions about how to present ourselves, and our business. Here we will discuss the pros and cons of merging our passions, or keeping them separate, so you can make a decision.
5 Techniques to Make Your Logo Responsive
Last week i showed you some examples from big brands and explained Why You Need a Responsive Logo. This week I’ll show you how a Responsive Logo can be achieved for your logo. 5 techniques to make your logo responsive.
Why You Need A Responsive Logo
It’s true that most designers swear by the phrase ‘Less is More’. I’ve had people roll their eyes at this phrase as it’s often the opposite of what they think they need for their brand.
How To Be The Perfect Client
Just like with any relationship, there comes a certain social etiquette that allows friendships to thrive, such as being a good listener, kindness, generosity, keeping in touch with people you care about etc.
Are Logo Competition Websites Worth It?
I have to admit something. It makes me cringe when I hear a logo was designed via one of those Logo Design Contest websites such as 99 Designs, Design Contest or Design Crowd.
Engage the RIGHT person first. Marketing, Design or Copywriting?
To a small business, marketing can mean anything. Unfortunately Small business owners don’t always have a true understanding of what it means.
The Problem With So Many Websites
You know those days you FINALLY get around to treating yourself to a hard earned massage? You've waited a long time for this, you've thought about it every day for a month ... lying on the table in total relaxation... mmmmm.....
Does Your Email Marketing Reflect Your Brand?
At some stage in your business, if it hasn’t happened already, you may wish to consider doing email marketing to communicate regularly with your customers.